Industrial Contexts - Timeline of Magazines

 I created a timeline of the history of magazines in order to help myself better understand the evolution of the magazines over time.

Audience Research - Focus Group

 

Primary Focus Group

Name: Martha Browne

Age: 16

Occupation: Student

Psychometric Group: The Aspirer

Hobbies/Interests: Reading, Studying, Cooking, Fashion, Shopping, Thrifting, Listening to Music, Musical Theatre, Architecture, Product Design, Spending Time with Friends and Family, Reading the News and Magazines

Relevance to Brief: Martha is a teenage girl who enjoys fashion and thinks herself as style conscious, constantly buying second hand clothes to try and develop her own personal style. She also loves social media and looking at lifestyle and political news online.

Name: Amy Watkins

Age: 17

Occupation: Student

Psychometric group: The Succeeder

Hobbies/Interests: Reading, Fashion, Spending Time With Friends, Playing with Her Dog, Scrolling on Social Media, Makeup, Listening to Music, Magazines, Celebrity Culture

Relevance to Brief: Amy is a student who loves fashion and often uses social media in order to keep up with new clothing and beauty trends online. She will enjoy reading high end magazines in order to keep up to date with what celebrities do and wear in order to follow their trends.

Name: Bailey James

Age: 17

Occupation: Student

Psychometric group: The Explorer

Hobbies/Interests: Crocheting, Reading, Social Media, Fashion, Spending Time With Family, Looking After Her Cat, Watching Movies, Listening to Music

Relevance to Brief: Bailey likes to keep up to date with fashion trends, lifestyle tips and celebrity culture in order to explore herself and build her style. She is interested in magazines as she finds them interesting and as a source of inspiration for her life.

Name: Beau Cuthbert

Age: 17

Occupation: Student

Psychometric group: The Mainstreamer

Hobbies/Interests: Yoga, Reading Books and Magazines, Listening to Music, Feminist Literature, Shopping, Painting, Watching TV and Film

Relevance to Brief: Beau is a teenage girl with particular interests in magazines, fashion and lifestyle. In the future, she hopes to be a lawyer, therefore my magazine article about fashion and working women may be of interest to her.

Secondary Focus Group

 Name: Laura Gillett

 Age: 36

 Occupation: Counsellor

 Psychometric Group: The Mainstreamer

 Hobbies/Interests: Paddle Boarding, Spending Time with her Friends, Beauty, Fashion, Studying, Country Music, Binging TV Shows, Yoga, Meditation, Reading, Magazines, Trying New Food, Social Media

 Application to Brief: Laura enjoys socialising, both in person and online, and loves engaging in new trends with those around her. She loves second hand shopping on apps like Vinted or in charity shops to develop her style in a cheap and sustainable way.

 Name: Danielle Browne
 Age: 48
 Occupation: Teacher
 Psychometric Group: The Explorer
 Hobbies/Interests:
 Relevance to Brief: 

Audience Research - Audience Profile

 I created an audience profile of a typical member of my target audience demographic.

DEMOGRAPHICS:

Name: Amelia Atthill

Gender: Female

Class: ABC1

Age: 22

Location: London, UK

Occupation: Marketing Executive

PSYCHOGRAPHICS:

Psychometric group: Succeeder

Interests and Lifestyles: Amelia is a recently graduated University student now working as a Marketing Executive. She has a strong interest in fashion and lifestyle, often vlogging and taking part in creating content to build her social media presence. She considers herself to be style conscious, as she is constantly reading high end magazines in order to keep up with current affairs, fashion and lifestyle trends, and celebrity culture. Her favourite pastimes involve watching new films, listening to music, online shopping, canoeing and playing golf.

Initial Brief Responses

These are the two magazine and music video briefs for 2026 exam season.

Initially, for music video, I had the ideas for the songs The Only Exception by Paramore and last nights mascara by Griff. Last nights mascara is quite upbeat originally, however there is a slowed down acoustic version here: https://open.spotify.com/track/3YZel4Tz4oMvV8N3qNRuvg?si=htMqyPWwSUiU1rTX6JOqcw

Another song idea is the way things go - beabadoobee https://open.spotify.com/track/5sA3i6SGkILMiZW6Fhx4wv?si=5sGpWEs7SK2RnIQgtdgxkw

 Pros and Cons of doing a music video vs a magazine

Intertextual references:

A lyric in lasts nights mascara is “asking God to wash you from my soul” and the theme of the way things go is about trying to forget and move on from a past relationship - could reference the film Eternal Sunshine of the Spotless Mind

Triangular Essay Structure Method - Infographic

I created this infographic about the triangular micro/macro essay structure about why it is useful and how to do it. This is useful as it allowed me to not only consolidate this structure to help improve my essay writing, but it has also created a useful revision resource for me to use when I need to revise how to structure 10/15 markers.

Beauty Advert - Byoma Skincare

 

For my beauty advert task, I chose to use some Byoma Skincare. To take the photos, I used a CASIO camera and placed the product against a white background, and I also used a sunset lamp to create orange and pink lighting against the product, which created dimension within the photo. Once in Photoshop, I noticed the photo appeared too dark and I used the brightness tool to add more light to the photo. After seeing BYOMA adverts in the past, I know they like to present their products as simple ,bubbly, bright and fun, and I used old adverts I've seen as inspiration for this one.  I removed the background and added a purple background with circles of orange, pink and a darker purple. I chose these pastel colours as the target audience for BYOMA is young teen girls. I added the logo across the bottom of the advert so that audiences are able to identify the brand of the product. I inserted BYOMAs slogan "BOOSTED BARRIER, BETTER SKIN" into the orange circle, and imitated the font to add a made up slogan of "Cleanse. Tone. Moisturise", which I decided on as it follows the most basic steps of a good skincare routine, and presents the brand as simple and not too fancy for young girls. Lastly, I added the ingredients of both products to the dark purple circle. I also added drop shadows to all layers to add more dimension to the final result. I like this advert as I think it captures a good balance between simplicity and fun for BYOMA. If I did it differently, I would allow myself more time on this to try and make the final result more interesting whilst still being simplistic.

All About Me

 

My All About Me:

We were tasked to create a poster describing all about ourselves. To start with, I added all of my favourite music artists (Paramore, Taylor Swift, Phoebe Bridgers and David Bowie). I added these as music to me is a big part of my life, and these artists are some of my favourites as their music really speaks to me and tells a story. I also love to travel, so I added some of my favourite destinations and dream holidays. Finally, I added 3 of my favourite directors. I really admire these directors work. Film is a topic I really enjoy and find fascinating, and it is currently my goal to study film at university.