I created an audience profile of a typical member of my target audience demographic.
DEMOGRAPHICS:
Name: Amelia Atthill
Gender: Female
Class: ABC1
Age: 22
Location: London, UK
Occupation: Marketing Executive
PSYCHOGRAPHICS:
Psychometric group: Succeeder
Interests and Lifestyles: Amelia is a recently graduated University student now working as a Marketing Executive. She has a strong interest in fashion and lifestyle, often vlogging and taking part in creating content to build her social media presence. She considers herself to be style conscious, as she is constantly reading high end magazines in order to keep up with current affairs, fashion and lifestyle trends, and celebrity culture. Her favourite pastimes involve watching new films, listening to music, online shopping, canoeing and playing golf.
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