Primary Focus Group
Age: 16
Occupation: Student
Psychometric Group: The Aspirer
Hobbies/Interests: Reading, Studying, Cooking, Fashion, Shopping, Thrifting, Listening to Music, Musical Theatre, Architecture, Product Design, Spending Time with Friends and Family, Reading the News and Magazines
Relevance to Brief: Martha is a teenage girl who enjoys fashion and thinks herself as style conscious, constantly buying second hand clothes to try and develop her own personal style. She also loves social media and looking at lifestyle and political news online.
Name: Amy Watkins
Age: 17
Occupation: Student
Psychometric group: The Succeeder
Hobbies/Interests: Reading, Fashion, Spending Time With Friends, Playing with Her Dog, Scrolling on Social Media, Makeup, Listening to Music, Magazines, Celebrity Culture
Relevance to Brief: Amy is a student who loves fashion and often uses social media in order to keep up with new clothing and beauty trends online. She will enjoy reading high end magazines in order to keep up to date with what celebrities do and wear in order to follow their trends.
Name: Bailey James
Age: 17
Occupation: Student
Psychometric group: The Explorer
Hobbies/Interests: Crocheting, Reading, Social Media, Fashion, Spending Time With Family, Looking After Her Cat, Watching Movies, Listening to Music
Relevance to Brief: Bailey likes to keep up to date with fashion trends, lifestyle tips and celebrity culture in order to explore herself and build her style. She is interested in magazines as she finds them interesting and as a source of inspiration for her life.
Name: Laura Gillett
Name: Beau Cuthbert
Age: 17
Occupation: Student
Psychometric group: The Mainstreamer
Hobbies/Interests: Yoga, Reading Books and Magazines, Listening to Music, Feminist Literature, Shopping, Painting, Watching TV and Film
Relevance to Brief: Beau is a teenage girl with particular interests in magazines, fashion and lifestyle. In the future, she hopes to be a lawyer, therefore my magazine article about fashion and working women may be of interest to her.
Secondary Focus Group
Age: 36
Occupation: Counsellor
Psychometric Group: The Mainstreamer
Hobbies/Interests: Paddle Boarding, Spending Time with her Friends, Beauty, Fashion, Studying, Country Music, Binging TV Shows, Yoga, Meditation, Reading, Magazines, Trying New Food, Social Media
Application to Brief: Laura enjoys socialising, both in person and online, and loves engaging in new trends with those around her. She loves second hand shopping on apps like Vinted or in charity shops to develop her style in a cheap and sustainable way.
Name: Danielle Browne
Age: 48
Occupation: Teacher
Psychometric Group: The Explorer
Hobbies/Interests:
Relevance to Brief:
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