My NEA Pitch Feedback

 After completing my pitch on the 20th of May, here is the feedback I received from my teacher and peers:

TEACHER FEEDBACK:

Good research and case study analysis.

Like the idea of the black and white, empowerment, suited- challenging representation.

Musician/style? make sure it doesn't look like a music magazine. 

30Seconds-getting ready for the tour. 

Style of her film.

My teacher approved of my ideas - she just told me that I need to decide on a magazine name as I was struggling to find one that fits my brand identity, and to make sure that one of my magazine ideas - to show a musicians fashion whilst on tour - still presents itself as being about fashion and not music.

My NEA Pitch

 On the 20th of May, I presented a pitch to my teacher and peers as to what my ideas for my magazine were, including layout, photos, models, and brand identity. Here is the PowerPoint I produced for my pitch:

Planning

Throughout this section, I am going to detail my planning for my magazine.

Industrial Contexts - The Brand

 Condé Nast

Condé Nast is an international mass media company founded by Condé Montrose Nast in 1909. The current CEO is Roger Lynch, who has been in the position since 2019, and the current headquarters lie in the Financial District of Lower Manhattan in New York City.

The company owns many media outlets, including Vogue, Glamour, GQ, Condé Nast Traveller, Vanity Fair, Architectural Digest, The New Yorker, Wired, Bon Appetit, Ars Technica and Pitchfork and many others. It is predicted to have an audience of 72 million print consumers, 394 digital consumers, and 454 million social media consumers throughout all their outlets. 

Condé Nast is largely considered to produce high quality, high end content targeted towards a high class ABC1 audience.

Vanity Fair

Vanity Fair is a high-end monthly magazine published by mass-media company Condé Nast. It features pop culture, fashion, politics and lifestyle. It is originally an American Magazine, first published between 1913 and 1936 before being revived in 1983 after being bought by Condé Nast. Vanity Fair has five international editions - The United Kingdom (first published in 1991), Spain (first published in 2008), Mexico (first published in 2015), Italy (first published in 2003), and France (first published in 2013).

Here is one of the earliest editions of Vanity Fair.

We can see how drastically this brand has evolved over time - however it still connotes the same ideas of elegance and style.

The masthead is still at the top of the magazine, and in a serif font.

However, the picture is not a photograph and instead is a painting, presenting how technology has advanced in the magazine industry over time.

Here is a recent edition of Vanity Fair from 2024 featuring Selena Gomez.

It follows stereotypical conventions of a high end magazine, typically of Condé Nast brands.

It includes a serif font masthead, connoting ideas of sophistication.

The cover lines covering celebrity lifestyle and current affairs which may appeal to an ABC1 audience. 

There is an A List celebrity as the main model, and a neutral, classy and polished style, appealing to an ABC1 audience. 

Generic Research - Case Studies

 Vanity Fair

Vogue 

Industrial Contexts - Contemporary Context

Industrial Contexts - Timeline of Magazines

 I created a timeline of the history of magazines in order to help myself better understand the evolution of the magazines over time.