For my beauty advert task, I chose to use some Byoma Skincare. To take the photos, I used a CASIO camera and placed the product against a white background, and I also used a sunset lamp to create orange and pink lighting against the product, which created dimension within the photo. Once in Photoshop, I noticed the photo appeared too dark and I used the brightness tool to add more light to the photo. After seeing BYOMA adverts in the past, I know they like to present their products as simple ,bubbly, bright and fun, and I used old adverts I've seen as inspiration for this one. I removed the background and added a purple background with circles of orange, pink and a darker purple. I chose these pastel colours as the target audience for BYOMA is young teen girls. I added the logo across the bottom of the advert so that audiences are able to identify the brand of the product. I inserted BYOMAs slogan "BOOSTED BARRIER, BETTER SKIN" into the orange circle, and imitated the font to add a made up slogan of "Cleanse. Tone. Moisturise", which I decided on as it follows the most basic steps of a good skincare routine, and presents the brand as simple and not too fancy for young girls. Lastly, I added the ingredients of both products to the dark purple circle. I also added drop shadows to all layers to add more dimension to the final result. I like this advert as I think it captures a good balance between simplicity and fun for BYOMA. If I did it differently, I would allow myself more time on this to try and make the final result more interesting whilst still being simplistic.
